There is a growing consensus in the digital advertising world that fraudulent impressions and non-viewable impressions are inseparable. The thinking goes something like this: neither had the opportunity to be seen by a human being, so when it comes to transacting on viewable impressions, fraudulent inventory should simply be treated as a subset of non-viewable inventory...
AAM recently sat down with several members of the Canadian Digital Advisory Committee to get their take on some of the exciting developments occurring in digital media and the challenges this continuously changing industry faces...
The promise of aggregated, targeted ad networks and efficient exchanges remains largely unfulfilled, even though up to 80% of online ads are sold and resold through third parties (IAB/Bain, 2008). Advertisers deploying campaigns on many ad networks are vexed by the lack of transparency and the suspicion that there is a significant amount of click and impression fraud taking place, leading to material waste in campaign budgets. Some ad networks, while professing to ensure brand safety and traffic quality, take a laissez-faire approach to policing downstream traffic providers....
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